Adrian Fittolani

Digital Organisation Leadership

I’m a tech-industry executive from Melbourne, Australia. 16 year org leadership record, currently part of the senior leadership team at Envato, one of Australia’s most successful online companies.

As its General Manager, I lead the 100 member Content Group, furthering Envato’s commercial success, through the assembly of a valuable, saleable content library. Full responsibility for strategy, delivery, operations and P&L.

I have a track record and a reputation for transforming businesses, harnessing people and instilling practices firmly rooted in my agile heritage.

experience

General Manager, Content Group - Envato

Sep 2016 – Present

“Content” at Envato means saleable inventory. Responsible for product & technology delivery, development teams (50 people) plus support/ops (50 people). Stock of 2.7million market items & 50,000 sellers. Total strategy, growth and P&L responsibility. ★ Radical, measured improvement in operations through “Author Success” investments. ★ First ever serious foray into AI driven content review automation. ★ Projecting 20% ops cost reductions for FY19 despite 20% activity growth ($1m).

Program Director - Envato

Apr 2015 – Sep 2016 (1y 6m)

Responsible for the entire project portfolio, tracking and facilitating the planning of all initiatives, Envato wide. ★ Assembled the first ever cohesive picture of activities of all 300 staff. ★ Established first means of effective executive org strategy planning.

Program Manager / Agile Coach - Envato

Apr 2013 – Apr 2015 (2y 1m)

Hired as Market’s first Program Manager with a remit to build the agile practice more widely, eventually to encompass all of Envato. ★ Grew from 5 loosely associated teams, to a 16 team coordinated unit. 35 people to 120. ★ Introduced an agile culture and discipline that live on at Envato today.

General Manager Programs - Adslot Pty Ltd

Nov 2010 – Apr 2013 (2y 6m)

Responsible for the delivery of all software products and services. ★ Staff of 20 designers, developers, testers and IT. ★ Focused on continuous improvement, team building, and business workflow development.

General Manager - Adlizard

Jun 2007 – Nov 2010 (3y 6m)

Responsible for the delivery of all software products and services. Total strategy and P&L responsibility. ★ Led across all services, technical, commercial and supportive. ★ Became the largest provider to the Australian Real Estate print advertising market. ★ Established stand alone call centre in Melbourne, supporting our portals. ★ Early adopter of agile practices in development.

CTO - Adlizard

Mar 2004 – Jun 2007 (3y 4m)

Software development and delivery, technical direction and oversight. ★ Extensive global travel. ★ C-Level pitch and project collaboration within major news publishers. ★ Provider to News Ltd & Fairfax - Aus, Media General - US, 7 majors in Europe

education

Master of Business Management (MBM) - Swinburne University of Technology

2010 – 2012

Graduate Diploma Project Management - Swinburne University, Melbourne Victoria

2006

DOWNLOAD MY CV (PDF)

CONTACT ME

testimonials

HELEN SOUNESS CEO - RMIT ONLINE

Adrian is the guy you want if you want to get your teams working as teams, improve your results and enjoy it.
DAVID BURDEN FOUNDER, IPROXIMITY (Quoted as CEO, ADSLOT)

Adrian’s attitude is one that is hard to fault. Hard-working, dedicated, focused, he puts the objectives of the company and the team before his own. Adrian is a competent and hard-working manager, and without his efforts I doubt that the company would have achieved what it has to date.
BJORN SCHULTHEISS (Quoted as HEAD OF DESIGN, ADSLOT)

Above all Adrian is an authentic guy. His method for leading creative people and meeting commercial goals is tried and tested. His presence in any company will only improve it.
DANNY GRUBER PRINCIPAL. BUS. CONSULTING AT RTG (Quoted as DIRECTOR OF SALES, ADLIZARD)

A charming, warm and passionate professional. He diligently focuses on driving a deep commitment to culture, communication, team performance and project management. It’s a privilege having him on your team.
ROGER TIDMARSH MANAGING DIRECTOR - ADLIZARD

A real leader, Adrian does the hard things needed to drive results. Never afraid of the challenge or the job ahead, solid and dependable. He really cares about what he does, and the people he works with.