Adrian Fittolani

Digital Organisation Leadership

I’m a tech-industry executive from Melbourne, Australia. 16 year org leadership record, currently part of the senior leadership team at Envato, one of Australia’s most successful online companies.


As its General Manager, I lead the 100 member Content Group, furthering Envato’s commercial success, through the assembly of a valuable, saleable content library. Full responsibility for strategy, delivery, operations and P&L.


I have a track record and a reputation for transforming businesses, harnessing people and instilling practices firmly rooted in my agile heritage.


Chief Operating Officer - Edrolo

Oct 2018 - Present

Group General Manager - Envato

Sep 2016 – Sep 2018

★ Responsible for supply side of Envato (“Content”) ★ Total strategy, author growth and P&L responsibility ★ All Product & technology delivery, development teams, support/ops (100 people) ★ Reinvented operations for greatly improved relations, sales outcomes and reduced cost

Program Director - Envato

Apr 2015 – Sep 2016 (1y 6m)

★ Entire project portfolio, tracking, planning & delivery, Envato wide ★ First ever cohesive picture of activities of all 300 staff ★ First coordinated executive org strategy planning ★ Part of Envato executive team

Program Manager

Apr 2013 – Apr 2015 (2y 1m)

★ Hired to build Envato's agile practice ★ Grew this from 5 loosely associated teams, to a 16 team coordinated unit. 35 people to 120 ★ Introduced an agile culture and discipline that live on at Envato today

General Manager Programs - Adslot Pty Ltd

Nov 2010 – Apr 2013 (2y 6m)

★ Responsible for the delivery of all software products and services ★ Staff of 20 designers, developers, testers and IT ★ Focused on continuous improvement, team building, and business workflow development

General Manager - Adlizard

Jun 2007 – Nov 2010 (3y 6m)

Total strategy, delivery and P&L responsibility. ★ Led revenue growth from $1m to $12m over 2 years. ★ Directed all services, technical, commercial and supportive. ★ Largest provider to the Australian Real Estate print advertising market.

CTO - Adlizard

Mar 2004 – Jun 2007 (3y 4m)

★ Software development and delivery, technical direction and oversight ★ Extensive global travel ★ C-Level pitch and project collaboration within major news publishers ★ Provider to News Ltd & Fairfax - Aus, Media General - US, 7 majors in Europe


Master of Business Management (MBM) - Swinburne University of Technology

2010 – 2012

Graduate Diploma Project Management - Swinburne University, Melbourne Victoria



Contact Me


  • 0403 383 968



An example of my work at conferences, my 2015 TEDx and an Envato profile piece.