Finding software development in 1999 was lucky. Some basic scripting was my gateway drug and before long I was hooked on web apps, leading to a tragic enterprise-news-ad-system overdose. Times were high in the newspaper game and as CTO and then GM of AdLizard, I led strongly, pushed hard and money was made.
Along the way I picked up certifications in project management (PMBOK) and Business management (it’s Adrian Fittolani MBM, thank you very much). Strong willed and ambitious, I managed people the way I had been taught, with explicit direction. I travelled the world, giving orders, kicking arses and getting my products and projects sold and completed. I could have made Frank Sinatra do things my way, boy was I hot! And boy was I miserable.
So finding agile was lucky. The values of the movement taught me that work could be different. That management is a craft and true leadership an attitude. Both should be human.
Today I guide development teams at Envato Markets toward achieving their own success, helping them maintain an agile mindset. I help people gain a greater understanding of their projects and work, offering practices and support, data and connectivity. We’re building better technology, faster than ever and we’re having more fun too. I’ve come a long way as a leader. Over an agile journey of eight years, I’ve learned to manage the system; the people know how to manage themselves.
This site will help you get to know me a little better. My experience, my successes (there have been failures, but I’m choosing not to outline them in great detail here…), the facts. It’s a living history and a placeholder for a conversation I hope we have.
See you then.
I am responsible for providing a clear picture of the activities of the Market delivery streams for the rest of Envato and its community. I help teams deliver through coaching and encouragement, together driving a program of development that supports Envato's goals. In addition to Market responsibilities, this role has me tracking and facilitating the planning of Envato wide initiatives with (and as part of) the company's leadership team.
This position is an internal service to the development teams, to help them work to a program and get more from agility. Guided teams in understanding agile principles and toward some practices that have seen the development group become better, productively and culturally. Responsible for the ongoing maintenance of a development program supportive of the Marketplaces roadmap, and for focusing teams on valuable outcomes. Marketplaces Leadership Team member, representing delivery in strategic and tactical planning.
Program Manager, responsible for the delivery of all software products and services. Agile coaching, introduced Scrum as the company’s delivery framework across all teams (staff of 20 designers, developers, testers and IT). Focused on continuous improvement, team building, and business workflow development.
Appointed GM at Adlizard as services grow beyond software development. Leading the company, a team of 35 across all services, we became the largest provider to the Australian Real Estate print advertising market through our Advenda and Adrover brands. Established stand alone call centre in Melbourne, supporting our portals. Early adopter of agile practices in development. 6 years operations leadership.
Relocated to Sydney in 2003 as CTO of Adlizard. Extensive global travel as marketer, integrator, trainer and all round “Mr. Adlizard”. Worked on all continents. C-Level pitch and project collaboration within major news publishers (News Ltd & Fairfax - Aus, Media General - US, 7 majors in Europe)
First full-time development position. Built Australia’s first large-scale, self service ad web portal.